Despite the recession we faced, while we were willing to cut down on prime cuts of meat and expensive meals, we avoided letting our pets feel the pinch. It's been shown that pet owners are actually increasing the amount of money they spend on their pets with cats benefitting the most from the rise in popularity of the "gourmet" pet food.
The Whiskers Simply range of steamed or grilled meat and fish are among the most successful products of the year according to "The Grocer" magazine.
Experts say that the rise in single-person households and loneliness caused by longer working hours has meant Britons are forming closer attachments to their pets. This explains the increase in pet food sales by 6.7% to a £1.5 billion market.
Source: The Daily Telegraph, November 2nd 2010
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